Save the fish campaign
RSA 2022
Work: Campaign, UI design, visual identity
The Royal Society of Arts (RSA) launched briefs that tackle pressing social, environmental and economic issues and propose creative solutions that can shift the system and shape the future. My brief was about tomorrow’s menu where I had to find an issue in the food system. From my research, I found that overfishing is a problem and by 2025 we will see fishless oceans. So, my project is a campaign that has a website that encourages people to eat dishes with no fish but substitutes so that we can slow down the problem. With that being said we provided delicious recipes with no fish to encourage the people that there are other options. As well there is a poster that addresses the problem and encourages them to come to the website. Below shows the logo, poster and website for the campaign. To design the campaign I used Procreate, InDesign and Photoshop.
Logo of the campaign.
The poster.
The name of the campaign. The left one is used for the poster and the right one is used for the website.
The video of how the website works.
The website displayed on iPad.