Flow is a brand that sells energy drinks for females between 18-40 years old who have periods and suffer from low moods, imbalance of hormones and cramps. This drink aims to energise the females who are on their periods.

I designed the visual identity of the brand. For the logo, I kept it minimal and picked a typeface where it represents the word flow. The illustrative design is a pattern of seaweed as I wanted to highlight the main ingredient of the drink which is seaweed in an abstract way. The package and logo is designed on Procreate. The designs are flowy and free to match the values of the brand flow. I made sure the identity of the brand is engaging and will attract the right audience for the product hence the feminine colours, typography and patterns.